A to Z Creatives
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A to Z Creatives is an innovative hub based in the heart of Costa Del Brighton.


Founded by Alfie Deyes and Zoe Sugg, our forward-thinking team consists of a collection of social media specialists, creative producers and branding divisions. We are a social media savvy, creative outlet who love nothing more than producing great quality content to assist in taking creators, brands and local businesses from A to Z. 

As the way we consume content continues to change, A to Z Creatives aspires to lead from the forefront of the social media revolution through creating, encouraging and supporting powerful collaborations between creators and brands.

Previous projects have seen collaborations with brands such as:






What is A to Z to you? A to Z is a creative hub with no limits. We can make any idea a reality from start to finish!

Best place to have a G&T in Brighton? The best place for a G&T has to be The Gin Tub, they have such a good selection of Gins!

Who would you love to be for the day? Sherlock Holmes, I’d love to experience the way his brain works.




What do you love about A to Z Creatives? Being a real hub of positivity & creativity. It’s so nice being able to bounce ideas off one another. 

If you didn’t have to sleep, what would you do with the extra time? Read more, and catch up on all the Netflix series I’m desperate to watch.

What’s your current favourite quote? “Today you are you, that is truer than true. There is no one alive who is youer than you.” - Dr Seuss.

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Alan samuel

brand partnerships manager

What is your role? I am responsible for negotiating, securing and executing campaigns for Alfie.

What's your all time favourite tune? Michael Jackson - Man in the mirror.

Best meal you've ever had? Cape Town's finest steak and mash.


sofia qureshi

merchandise manager

What is your role? I manage the entire process of developing merchandise for Alfie and Zoe. From turning ideas and designs into products, getting the products to viewers and everything in between!

One thing you couldn’t live without? Family. 

Favourite place in the world? I have a lot to see before I can answer that question with certainty. Maldives is by far my favourite place I’ve visited so far. The perfect balance of relaxation and exploring (minus the 13 hour journey!)


Lotty staples

Creative producer

What is your role?  My role includes anything creative from shooting images for socials and building websites to designing things like merchandise, branding elements and a gin bar.

Perfect evening? Take as many friends as possible to the beach or woods to have a big fire, some tinnies and play card games. 

What's a weird fact about yourself? I can do a belly roll with my tongue and the worm with my eyebrows.

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holly macey

office manager

What is your role? I manage the general running of the A to Z Creatives office from the front desk, as well as organising fun events for team bonding and fund raising.

Best piece of advice you've ever been given? Everything will be ok in the end; if its not ok, its not the end.

If you had a boat, what would you name it? The Mr Beaumont


Morgan Bower


What is your role? I assist with video production.

Do you have nickname? Some call me Morg Da Boi.

What is your favourite film? Notorious.


carrie fry

creative manager

What is your role? I do a little bit of everything! I keep an eye on the wide range of Zoe’s exciting projects, from beauty products, books & websites, to many other fun secret things I can’t yet tell you about.

What is your favourite book? To Kill a Mockingbird, by Harper Lee.

Where is your happy place? Westonbirt Arboretum, or anywhere with really nice trees.

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Maddie chester

manager to zoe sugg

What is your role? My role is to build a robust and diverse 360 strategy for Zoe with the aim to achieving her long term career goals and aspirations. This involves generating and negotiating deals and opportunities ranging from; publishing, product licensing and brand partnerships as well as advising on PR and charity strategy.

What song do you know all the words to? I have a bit of a freakishly good memory when it comes to songs so there’s probably loads. Top 3 would have to be: Mr Brightside – The Killers, It’s my Life – Bon Jovi and Hotel California – The Eagles.

What fictional place would you most like to go?  Hogwarts….obviously!

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Danielle cox

social media manager

What is your role?  I manage the social accounts for @Zoella.

Favourite cocktail? Any Martini.

Best weekend ever? The first weekend of December I head to Centre Parcs with loads of friends and family for lots of drinking and festivities, it's always the best weekend of my year.

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lauren shipley

creative producer

What is your role? I create all the imagery for @Zoella including product shots and flatlays, and also any other photography needed for various projects including graphics and designs for social feeds.

Who inspires you? Creatively, I'm inspired by all the women I work with daily and in the industry, but spiritually, Leslie Knope.

Current Netflix obsession? Obviously Queer Eye - I am OBSESSED!!

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dave erasmus

business advisor

What is your role? I help make sure we are thinking to the future about what is important and fulfilling for us. 

If you could have lunch with anyone in the world who would it be? I think right now it would be Obama.

If you had to stay in one place forever, where could we find you? It would be the woods, you’ll find me in my hut, with a fire, corn on the cob and some loved ones.